Orange Business Conference: 2026 Eventex Award winner
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In this year’s Eventex Awards, Creative Pro won a whopping 18 awards, including three gold medals.
Today, we’re happy to highlight one of the winners: The Orange Business Conference was recognised with three awards:
- Gold – Conference
- Silver – Brand Experience – media, entertainment & communication
- Bronze – Use of outdoor space
Hosted for 1,500 executives, partners and resellers at Slovakia’s National Football Stadium, the event transformed the pitch into a high stakes “match” called Playing for a Safe Future.
The creative idea was bold and brilliantly simple: Transforming a traditional B2B conference into a live football championship. The stadium’s iconic turf became the playing field itself — session areas clearly marked with real pitch lines, speakers positioned as star players, and every keynote framed as a critical tactical move in the high-stakes game of digital security.
Pierluigi Collina brought his legendary referee authority to sessions on ransomware and AI threats, while Anett Numa delivered sharp, real-world risk insights like a seasoned striker. Attendees weren’t passive spectators: they received custom AR kits to defend against simulated cyber attacks in real time. Floor projections reacted instantly to footsteps, visualising AI protection shields and turning every step into a strategic play. Above it all, a striking 3-metre LED sphere hovered like the ultimate goal, projecting immersive 360° holographic views of 5G technology as an unbreakable safety net. Three dynamic zones — cyber defence, AI ethics and 5G — kept the energy electric, while wearables captured live audience reactions for seamless adjustments. This football-meets-technology fusion created an adrenaline-charged atmosphere that made complex cybersecurity, AI and 5G topics feel immediate, exciting and deeply memorable.
The results were impressive: satisfaction scored 9.1/10, brand perception as a cyber-AI-5G leader rose to 4.7/5, and the event generated €15 M in pipeline with 60+ hot leads. Media reach exceeded 1.25 million, delivering €442 K in AVE.
Watch the full case study video to see how the stadium came alive.
A heartfelt thank you to Orange for the trust and partnership that made this possible.
Ready to create your own award-winning moment? Reach out to your local Creative Pro contact, or contact us via the contact form and we’ll get right back to you!
Let’s build something extraordinary together!
Björn Wigforss is our Chief Operating Officer. He’s been associated with the company for over 10 years, first as a non-executive advisor & partner and from 2023 as COO. Björn lives in Helsinki, Finland.